The image created for the retail spaces of the Ermenegildo Zegna brand was one of simplicity yet elegant. The basic idea of using straight lines ensured that all of company’s products such as clothing, shoes and accessories stood out adequately while being displayed and were not overshadowed by the design. To achieve this dark timber panels were used along the walls which contrasted well with granite used on the floor as the white ceilings. The planning of the space resulted in the creation of various zones differentiated by the articles on display. Seating areas were adequately spread throughout the various areas which provided attendants with possibility of offering clients a more personalized shopping experience when visiting the store. Fitting rooms, which have been provided in each of the appropriate zones, were designed in such a way as to ensure that they were completely integrated within the image of the space.

project undertaken in the capacity of architect at arbranco construções